VP of Marketing
| Job Title: | VP of Marketing |
| Our Client: | A Leading Korean Food & Beverage Company |
| Country: | United States |
| Location: | Brea, CA |
| Specialisation: | Sales & Marketing |
| Salary: | $100,000-$200,000 |
| Job Reference: | 5862 |
| Contact Person: | Leah SHI Managing Consultant |
| Contact Email: | leah.shi@cesna.com |
| Job Published: | 2025-06-07 |
Position
VP of Marketing
About Our Client
Job Summary
Job Description
- Develop and execute marketing strategies
- - Establish short, mid, and long term strategies to expand market share and enhance brand value
- - Align local communication strategies with HQ's global brand direction
- - Plan and execute product launches and marketing campaigns
- Strengthen Brand Awareness and Market Expansion
- - Enhance brand recognition and consumer loyalty
- - Identify new market opportunities through market and competitive analysis
- Drive Business Performance
- - Manage P&L, budgeting, and resource allocation for financial optimization
- - Improve marketing ROI through performance analysis
- Lead Partnerships and Collaboration
- - Drive marketing initiatives with key local partners
- - Align global and local strategies through HQ collaboration
- Monitor and Optimize Marketing Effectiveness
- - Evaluate marketing performance and establish KPIs
Qualifications
- - Bachelor's degree or higher, with fluency in both Korean and English
- - Over 15+ years of experience in FMCG marketing, preferably in MNCs, including leadership and team management experience
- - Strong understanding of global and local food consumer trends, with experience in sauce/snack categories preferred
- - Proven ability to drive new market entry and category expansion, creating value and business growth
- - Excellent communication, negotiation, collaboration skills to work effectively with cross-functional teams and external stakeholders
- - Strong leadership and team management capabilities, with a strategic mindset and data-driven decision making skills
What's On Offer
- Salary: Starting from 169k - 228k
- 100% Covered for Health Insurance
- Allowances Monthly
Apply online or feel free to contact us directly for more information about the opportunity. Due to the high volume of applicant, we regret to inform that only shortlisted candidates will be notified. Thank you for your understanding.
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