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Product Manager

Job Title: Product Manager
Our Client: A Global Foods Company
Country: United States
Location: Buena Park, CA
Specialisation: Manufacturing & Engineering
Job Reference: 5281
Contact Person: Leah SHI Senior Recruitment Consultant
Contact Email:
Job Published: 2024-04-04


Product Manager

About Our Client

A top leader in Korean Food industry

Job Summary

Job Description

  • - - Manage products by closely monitoring and analyzing sales volumes, market share trends and competitive activities and based on consumer and product knowledge and insight.
  • - Set and manage P&L targets by categories and channels.
  • - Work with SCM and Operations to ensure the infrastructure is enabled to support the category strategy.
  • - Conduct category-specific analyses and recommend new products and features to fill product pipeline and meet company’s strategy and goals.
  • - Lead the development process of new products (NPD) from conception through execution (pricing, positioning, packaging, etc.), by working collaboratively with different functions including R&D
  • - Develop new product marketing plan and develop strategies to communicate with consumers.
  • - Execute marketing projects including packaging development, ad development, digital marketing, and social media programs by working with cross functional teams and outside agencies.
  • - Assist in management of external vendors and partners as appropriate (e.g., advertising, PR, market research agencies, etc.)
  • - Develop and recommend product positioning, packaging, and pricing strategy to produce long-term market share.
  • - Develop and maintain a strategic 3-year plan to support growth and profitability targets by innovating and maintaining new products.
  • - Manage product lifecycle including product improvements and SKU rationalization.
  • - Determine the consumer research and data needed and conduct marketing research; track market and competitive trends to remain abreast of category developments.
  • - Develop and direct marketing/sales collaterals such as sell sheet, brochure.
  • - Manage archive to ensure all artwork designs and marketing materials remain current.
  • - Develop annual marketing budget and deliver all marketing activities within the budget.


  • - Bachelor’s Degree required, preferably in Marketing, Advertising or Business Administration. MBA is a plus.
  • - Passion for food is a must!
  • - 3 years of relevant work experience in brand or product innovation marketing (CPG experience required) preferably in food industry.
  • - 3 years of B2C or B2B experience and basic P&L knowledge.
  • - Strong proficiency in MS Office, particularly Excel and PowerPoint, including experience with IRI, Nielsen, and Spins.
  • - Excellent verbal, written communication skills and presentation skills
  • - Ability to accomplish tasks in a timely manner and meet deadlines.

What's On Offer

Apply online or feel free to contact us directly for more information about the opportunity. Due to the high volume of applicant, we regret to inform that only shortlisted candidates will be notified. Thank you for your understanding.

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Leah Shi

+1 201 888 7503

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