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Franchise Group Leader


Job Title: Franchise Group Leader
Our Client: A Global Leading Fashion Brand company.
Country: China
Location: Shanghai, China
Specialisation: Sales & Marketing
Salary: $50,000-$100,000
Job Reference: 16406
Contact Person: Dennis PARK Senior Recruitment Consultant
Contact Email: dennis.park@cesna.com
Job Published: 2026-10-16
  • [Position] Franchise Group Leader
  • [About Our Client] Our Client is a global leading fashion company

Job Summary

Job Description

  • 1. Franchise & Distributor Management
  • Oversee the full lifecycle of franchise and distributor partnerships, including negotiations, contract management, performance monitoring, and relationship management.
  • Manage accounts receivable and resolve operational issues across franchise channels.
  • Maintain strong relationships with existing distributors and franchise partners to support sustainable business growth.
  • 2. Sales Performance & Business Planning
  • Develop and execute annual OTB (Open-to-Buy) plans, store opening plans, and sales targets.
  • Monitor overall franchise channel performance and ensure achievement of sales and profitability objectives.
  • Analyze distributor sales, inventory levels, and profitability, implementing corrective actions to improve store productivity.
  • 3. Business Development & Store Expansion
  • Identify new franchise partners and expansion opportunities within the Chinese market.
  • Conduct market assessments, store location evaluations, and feasibility studies.
  • Support new store openings and optimize the existing franchise distribution network.
  • 4. Inventory & Merchandising Management
  • Guide franchise partners on merchandise ordering, inventory allocation, replenishment, and stock management.
  • Improve inventory turnover and inventory efficiency across franchise stores.
  • Coordinate merchandise planning and operational strategies to maximize sell-through and profitability.
  • 5. Channel Strategy & Market Analysis
  • Manage franchise channel structure, pricing policies, and distribution strategies.
  • Ensure brand consistency and channel stability.
  • Monitor competitor activities, market trends, and customer demand to identify growth opportunities.
  • Prepare regular channel performance reports and recommend strategic improvements.

Qualifications

  • Associate degree or above; bachelor's degree preferred.
  • Minimum 5 years of experience in fashion, apparel, sportswear, or lifestyle brand distribution and channel management.
  • Strong understanding of China's franchise, distributor, and wholesale business models.
  • Proven experience in franchise management, distributor negotiations, sales planning, inventory management, and channel development.
  • Demonstrated ability to develop new business partnerships and improve existing account performance.
  • Strong analytical skills with the ability to identify business challenges and develop actionable solutions.
  • Experience handling distributor conflicts, customer complaints, and commercial risks.
  • Results-driven, proactive, adaptable, and capable of working under pressure.
  • Previous experience managing a small team is an advantage.
  • Preferred Background
  • Experience with established international or Korean fashion and sportswear brands operating in China.
  • Hands-on experience managing franchisees, distributors, or regional wholesale accounts.
  • Proven track record in franchise network expansion, OTB planning, inventory optimization, and sales growth.
  • Familiarity with Korean corporate culture or reporting structures is a plus.

What's On Offer



Apply online or feel free to contact us directly for more information about the opportunity. Due to the high volume of applicant, we regret to inform that only shortlisted candidates will be notified. Thank you for your understanding.


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Contact

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Dennis Park

+86 151 2100 2093

dennis.park@cesna.com

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