Brand & Marketing
| Job Title: | Brand & Marketing |
| Our Client: | A global entertainment company |
| Country: | China |
| Location: | Shanghai |
| Specialisation: | Sales & Marketing |
| Salary: | $50,000-$100,000 |
| Job Reference: | 16297 |
| Contact Person: | Keira DONG Trainee |
| Contact Email: | keira.dong@cesna.com |
| Job Published: | 2026-07-30 |
Position
Senior Specialist, Artist Brand & Content Marketing
About Our Client
One of South Korea’s top 3 entertainment talent agencies
Job Summary
Senior Specialist, Artist Brand & Content Marketing
Job Description
- Conduct research on the China market, target audiences, and competitors around artists, music content, and virtual IPs, and uncover consumer insights and market opportunities.
- Based on the content traits and development goals of artists and IPs, sort out core differentiators, and refine brand positioning, communication selling points, and scalable brand stories.
- Around key milestones such as music releases, artist events, content launches, and brand collaborations, develop integrated marketing plans, and design communication themes, content directions, visual tonality, platform strategies, and user engagement mechanics.
- Translate brand strategies into specific initiatives including social media content, short videos, visual materials, topical campaigns, and cross-industry collaborations, and oversee the overall content quality and communication direction.
- Coordinate internal teams, platforms, media, brands, and external partners to drive the implementation of marketing projects, and manage project schedules, budgets, and execution quality.
- Track project communication performance and user feedback, conduct post-project reviews based on data, and continuously optimize marketing strategies and content directions.
Qualifications
- 3?5 years of experience in brand strategy, brand planning, integrated marketing, or content marketing; experience in advertising agencies, consumer brands, content media, or internet platforms is preferred.
- Proficient in market research, consumer insight generation, and competitive analysis, with the ability to independently complete brand positioning, communication strategies, and marketing plans.
- Strong storytelling and copywriting skills, with the ability to translate artist or IP traits into clear, compelling, and scalable communication content.
- Proven experience in executing integrated marketing projects, with the ability to coordinate content, visuals, social media, and online-to-offline communication resources.
- Keen sensitivity to youth culture, entertainment content, fan culture, and social media trends; familiar with the content characteristics and user preferences of platforms such as Weibo, Douyin, Xiaohongshu, and Bilibili.
- Strong project management, cross-team communication, and resource integration skills, with the ability to advance multiple projects simultaneously.
- Data-aware, with the ability to propose optimization plans based on communication performance and user feedback.
- Korean or English proficiency at a working-communication level, with the ability to participate in international collaborations and cross-language project coordination.
What's On Offer
Apply online or feel free to contact us directly for more information about the opportunity. Due to the high volume of applicant, we regret to inform that only shortlisted candidates will be notified. Thank you for your understanding.
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