MKT Leader
| Job Title: | MKT Leader |
| Our Client: | A Leading Consumer Household Goods Company |
| Country: | China |
| Location: | shanghai, China |
| Specialisation: | Consumer & Retails |
| Salary: | $100,000-$200,000 |
| Job Reference: | 15873 |
| Contact Person: | Dennis PARK Recruitment Consultant |
| Contact Email: | dennis.park@cesna.com |
| Job Published: | 2025-06-23 |
- [Position] MKT Leader
- [About Our Client] Our client is a global leading FMCG company
- [Job Summary] MKT Leader (branding)
Job Description
- 1. Product Marketing Strategy Development & Execution
- Develop and implement product marketing strategies for household/consumer goods portfolio
- Lead new product launch planning and execution
- Conduct market research, customer needs analysis, and competitor benchmarking to drive product innovation and improvement
- 2. Digital & Online Marketing Strategy
- Define product marketing strategy on major Chinese e-commerce platforms such as Tmall, JD.com
- Plan and manage digital content (product storytelling, advertising materials, videos)
- Coordinate influencer/KOL collaborations for product promotion
- Manage SEO, keyword marketing, and content marketing strategies
- 3. Brand & Product Positioning
- Define and refine product brand positioning and messaging
- Develop key selling points (KSPs/USPs) tailored for the local market
- Create product-related marketing assets (brochures, catalogs, sales support materials)
- 4. Sales & Channel Partner Support
- Provide product training and enablement tools to sales teams
- Support channel partners with product-focused strategies
- Align product strategies across online and offline channels
- 5. Performance Analysis & Optimization
- Monitor and analyze marketing ROI and product performance metrics
- Drive continuous optimization based on data insights
Qualifications
- Experience in global brands or multinational corporations
- Prior experience in KOL/influencer marketing and viral campaigns
- Familiarity with marketing analytics tools (Google Analytics, Baidu Statistics, Alibaba DAMO, etc.)
- Basic design/video production skills are a plus
- Existing network in China (media, agencies, sellers, etc.) is a strong advantage
What's On Offer
Apply online or feel free to contact us directly for more information about the opportunity. Due to the high volume of applicant, we regret to inform that only shortlisted candidates will be notified. Thank you for your understanding.
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